Dr. Amir Kfir

Dr Amir Kfir is an organizational psychologist who has been in the field of change management for over 30 years, helping companies from around the world to achieve high performance and growth through a focus on cultural transformation. 

He began his work as an international corporate change management consultant for many years with the Adizes group until founding his own company Amirror. In this capacity, he has worked with corporations ranging from $5 million -$6 billion in broad variety of industries and countries. Amir has become a leading coach to top managers and leaders in personal and organizational transformation. 

As a consultant, he was commissioned by YPO (Young Presidents’ Organization) to develop and run successful chapter development and renascence programs all over the world.  Dr. Kfir also took a leading role in the creation of the “Peace Action Network” (PAN) forum methodology in conflict areas including Israelis and Arabs, Turks and Greeks, Turks and Armenians, and Jews and Muslims, as described in his TED Talk. Today, Amir applies the forum process to families, whereby he improves communication and connection, and to businesses, which enables companies to break down silos and become agile. 


Amir holds a Bachelor's degree in Psychology and a Dual Master's degree in Social and Industrial psychology from Bar Ilan University. He was a leading teacher in the Adizes graduate school of organizational transformation. Amir's PhD work at California Coast University (CCU) applies the "power of presence" in sales and personal transformation, creating the concept of “management here and now”. He is the author of Nonflict: The Art of Everyday Peacemaking and the co-founder of the NGO, One Million Peacemakers


Personal Information: 

Amir is married and has two adult children. Yoga is his passion and he is a certified teacher . He lives by the sea and loves the outdoors. 

His vision is to ”bring forum to all”.

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מטודולוגיה NONFLICT

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