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Human-centered management consultancy
Redefined
Amirror was founded by a group of experienced consultants who are passionate about organizational culture. We work with leaders and families on developing well-managed, resilient cultures which nurture risk-taking, trust, honesty, openness, and conflict management.
We believe that investing in culture is the key to innovation, growth and success.
HOW IT ALL STARTED
30 Years of Worldwide Business Transformations
Dr. Amir Kfir is an organizational consultant and management change leader. For over 30 years he has been helping companies worldwide in organizational transformation and has been a leader in the Young Presidents' Organization (YPO) forum methodology process. His global experiences have led him to gain a deep understanding of cultural and business diversity.
Amir is known for his methodology of Nonflict which he spoke about in a TED talk in 2017. He is also the author of Nonflict: The Art of Everyday Peacemaking in which he offers practical tools and exercises for dealing with conflict.



Founder & CEO
Dr. Amir Kfir

A LEGACY OF EXCELLENCE
Leading with Experience: Amirror's Team of Global Consulting Experts
We pride ourselves on a globally experienced team with decades of expertise in organizational consulting, driving cultural transformations, and resolving conflicts. Our consultants have successfully collaborated with hundreds of companies, family-owned businesses, and entrepreneurs across the globe. Under the leadership of Gil Kfir, a visionary in the field, we are committed to delivering tailored solutions that foster growth, enhance organizational culture, and navigate the complexities of today's business environment.
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"We build resilient mindsets and focus on delivering outstanding results, while creating cultures of care and authenticity."
- Dr. Amir Kfir
Our Values
Client-Focused
We believe in the importance of understanding our clients' needs and expectations as well as delivering expected results.
Honesty & Integrity
We respect commitments, pursue our goals, and hold ourselves accountable for our promises.
Boldness
Innovation & Creativity
We bring a fresh edge to our projects. Every business is unique and we need to be objective and non-judgmental each time we tackle new challenges.
We believe in questioning the status quo. We say what we think, openly and truthfully.

Mutual Trust & Respect
Mutual trust and respect is the foundation of any relationship. Trust results in open communication, free flow of information and ideas.




OUR TEAM OF EXPERTS
Together, We Make the Difference

Dr. Amir Kfir
Founder & CEO
Dr. Amir Kfir, a global organizational consultant with over 35 years of experience, founded the Amirror Group in 2007 after working extensively with the Adizes Group for 18 years. Amir has operated in 40+ countries, collaborating with corporations of diverse sizes and industries, gaining profound insights into cultural nuances and business diversity.

Amotz Krugliak
Consultant
During his professional career, Amotz has acquired a wide reach and diverse experience and expertise. His managerial and consultancy experience over the last 20 years spans a vast array of industries, such as telecommunication, manufacturing, hotels, health services, special attractions activities, and professional broadcast.