Prior to her consulting experience, Ece worked in senior marketing management roles over 15 years: Pizza Hut, Pepsico FSI, SAS Service Partner, The Coca-Cola Company, Dogan Burda Rizzoli Group and Microsoft Corporation on both local and international levels. Her extensive front-line experience includes developing and implementing multi-million dollar initiatives as well as low- budget programs with high impact.

She re-launched Sprite to become the fastest growing soft drink in Turkey’s CSD market - increasing market share from 1% to 4% with 140% volume growth in one year. As VP Marketing in Burda-Rizzoli GMBH, she brought a new edge to marketing in publishing – turning Hey Girl Magazine into the highest circulation women’s magazine in Turkey from 4,000 to 70,000 as well as launching international brands like Elle. She has gained deep insight about the complexity of business organizations and has built proven techniques to energize and mobilize different business units around major game-changing initiatives: In her role as Marketing Manager for Middle East and Africa in Microsoft she refocused region-wide marketing from a product focus to customer orientation leading region-wide marketing community. She was in charge of Microsoft’s MEA region’s image and corporate reputation programs as well as product marketing: She built positive corporate communication and positioning across a region while navigating a wide variety of different and conflicting sensitivities and handling potentially damaging crises. She brought a new edge to traditional IT product marketing leveraging her FMCG background and led many successful product launches like Windows XP launch. She is highly skilled in shifting good business ideas into a clear course of action leading and inspiring teams across disciplines and business units to work together for key initiatives.

Since 2004, Ece works with Dr. Amir Kfir  from Adizes Institute on Change Management - focuses on helping clients to realize their potential through organizational excellence. Ece’s passion is to help her clients transform their businesses with new and innovative approaches based on the principles of network age marketing. She brings her extensive strategic and innovative know-how from multiple industries, transforming major companies into efficient, market-driven organizations. To move the organizations forward in the right direction and faster requires stretching the traditional marketing understanding.  She describes the transformational imperatives for today’s organization and describes an innovative process for sustained ‘value creation’ and ‘value delivery’ throughout the organization calling for a holistic and integrated marketing approach.

Believing in power of communities to create personal and organizational transformations, Ece launched ‘The Executive Studio’ – Turkey’s first CEO learning platform in partnership with Mercedes-Benz Türk and CNN Türk in 2004. Ece’s consulting project portfolio includes a wide variety of industries including automotive, retailing, food service, publishing, construction, manufacturing, hospitality, and heavy industry machinery sectors in Turkey, Europe and Middle East such as  STFA Construction Group,  JCB, Hyundai, Gaznet, Maytur ( Maya Uptown Shopping mall, and Maya Sports Center),  Johns Hopkins Anadolu Sa?l?k, Dedeman holding, Referans newspaper, Merck,

In 2007, Ece launched her own brand of talismanic jewelry Bee Goddess (www.beegoddess.com) which brings together her passion for building brands with personal transformation and global oneness through symbolism, philosophy, mythology and alchemy. She has re-defined herself as an entrepreneur in the process. Bee Goddess  was chosen the number one brand to make a signature  on 21st century by Swiss Gold’Or after an emerging jewelry trends exhibition at Paris, Louvre among 200 designers from all around the globe and has been defined as ‘Enligthened Luxury’ in the international media. In less than two years she has successfully build a brand in the most competitive luxury market and has established herself as a thoughtleader. Ece was chosen among the top 10 women entrepreneurs in Turkey and also  among the top 100 people who would make a difference in Turkey as a brand arcihtect and a change catalyst. She also writes for economic magazines about ‘happynomics’ and how companies and people would be more relevant for the coming future. She is actively involved with social responsibilty through her volunteer consulting for AÇEV (Mother Child Education Foundation) with Bee Goddess Brand.

Since 2005 she is also working with the YPO organization.  She loves yoga, psychology, personal and spiritual growth studies.